Access essential statistics about your customers
Discover how your customers interact across different devices and platforms. With Google Analytics, gain free access to essential tools to understand their journey and maximize the return on investment of your marketing strategy.
Discover how your customers interact at each stage of their lifecycle with your websites and apps.
Leverage Google's machine learning to get the most value from your data, uncover new insights, and anticipate your customers' behavior.
Optimize the performance of your marketing strategy with advanced integrations of Google's advertising and editing tools.
Quickly analyze your data and collaborate with other users in an intuitive interface, with easy-to-share reports to improve decision-making.
Strengthen your strategy with a reliable measurement system that includes advanced automation, intuitive reports, and cross-platform attribution, among other essential features.
The main goal of Google Analytics is to help you deliver a high-quality website to your customers by providing you with all the key information about your site's statistics to optimize its performance.
The four goals of Google Analytics are:
Learn who visits your site, their demographics, interests, and behaviors.
See how users interact with your site, the pages they visit, the time they spend, and the paths they take.
Evaluate the performance of campaigns and marketing channels, such as social media, paid ads, and email.
Identify areas for improvement on the website to provide a high-quality user experience and maximize return on investment (ROI).
Reasons why you need Google Analytics for your business growth
Understanding referral traffic is essential for building an effective marketing strategy. Setting up Google Analytics will allow you to identify the real sources of your visitors and optimize your efforts on the right channels.
Develop a strong market strategy by identifying the internal and external factors of each geographic segment. With this data, you'll be able to retain your current customers and effectively expand your customer base.
Learn how to create irresistible ads that capture attention and generate interest, precisely segmenting your customers and boosting your brand's growth.
Learn how to create irresistible ads that capture attention and generate interest, precisely segmenting your customers and boosting your brand's growth.
Tailor your email content to the direct style preferred by your customers, allowing you to attract and retain more loyal customers.
Tailor your email content to the direct style preferred by your customers, allowing you to attract and retain more loyal customers.
By tracking what type of content receives a lot of visits and social shares, you can optimize content based on customer needs.
Social media is a key tool for engaging with your customers. Google Analytics helps you attract the right users and observe their interactions, making it easier to choose the most effective platforms for your brand.
Connect with people at the time and place where they are ready to take action.
Target people with a work-oriented mindset and higher purchasing power. These are users who spend more online and are more willing to engage with ads to try new offers.
Develop personalized experiences with the platform's powerful capabilities and audience intelligence that optimize the performance of your campaigns.
If you're already using another product like Google Ads, you can easily transfer your campaign data to Microsoft Advertising.
Unleash the power of search
Boost your sales by connecting with users actively searching for your products or services on Bing, Yahoo, DuckDuckGo, and other search engines within Microsoft's extensive network and key partnerships.
Engage with visual storytelling
Connect with global audiences through native and display ads in brand-safe environments such as Microsoft Start, MSN, Microsoft Edge, Outlook, and Microsoft Casual Games.
Combine the impact of video with search intent
Capture your audience with video content that highlights your brand story and seamlessly connects with viewers across Microsoft's properties and a network of partner publishers. Whether they’re browsing the web, watching videos online, or enjoying their favorite shows on popular platforms like Netflix, Max, Hulu, Roku, and discovery+, your message will always be front and center.
Expand your brand's reach
Connect with people ready to purchase your products through ads in search engine results and retail sites like Dick's Sporting Goods, Sephora, Home Depot, and more.
Maximize return on investment
Create and manage your campaigns, optimize ads to reach the right audience at the right time, and improve performance to meet your advertising goals across the Microsoft Advertising network.
Use our tools to manage campaigns and meet your advertising goals. Whether working with a fixed budget or aiming for a cost per acquisition or action, Microsoft Advertising gives you full control to achieve it.
NO MINIMUM FEE
Sign up for free and start advertising with any budget.
PAY ONLY FOR CLICKS
Pay only when customers click on your ad. If there are no clicks, you pay nothing.
MEASURE PERFORMANCE
Test keywords, bids, and timelines to get the most out of your ROI.
DAILY BUDGETS
Set an overall budget or adjust your spending daily.
Learn how to simplify the use of tags with this course.
Manage all your tags without the need to edit code. Google Tag Manager allows you to handle your tags in a simple, reliable, integrated, and free way.
Work more efficiently
Add and adjust tags easily to gain insights into conversions, perform web analytics, and much more.
Use the solution with any tag
Tag Manager is compatible with Google and third-party tags.
Relax
With error checking, security features, and fast loading, all your tags will work smoothly.
Foster collaboration within your team
Boost collaboration across the company. With features like workspaces, granular access controls, and compatibility with different testing environments, Marketing and IT teams can work together to achieve excellent results.
Access features like easy-to-use preview and debugging tools, automatic event triggers, and an intuitive interface that lets you manage all your tags without complications.
Tag Manager is fully compatible with both Google and third-party tags, allowing you to modify them at any time to save time and achieve better results.
Google Ads
By integrating with Google Ads, Tag Manager enables conversion tracking and facilitates both basic and dynamic remarketing.
Compatible with third-party tags
Simplify code implementation and minimize errors by using third-party templates. Explore the available third-party templates in Tag Manager or search for more options in the community template gallery.
Tag Manager offers simple and effective solutions for businesses of all sizes to start measuring data quickly.
Tag Manager
Manage all your tags for free, without the need to edit code.
Tag Manager 360
Manage all your tags in one place and easily monitor the development of your company's marketing strategy.
Discover another tagging solution and how it integrates with other Google advertising and analytics products.
Google Tag
Implement a single tag to use Google advertising and analytics products.
With this course, reach over a billion professionals worldwide.
Target the right audience using unique attributes and achieve results from a trusted leader in B2B digital advertising.
Create impactful B2B advertising campaigns on LinkedIn based on your marketing objectives.
Reach your audience (by job title, skills, industry, and more) and customize your spending.
Measure the ROI of your ads and uncover opportunities with reports and analytics.
Learn how to explore LinkedIn ads
Multimedia ads that appear in the LinkedIn feeds of specific members on desktops, tablets, and mobile devices.
Direct messages sent to your target audience through LinkedIn Messaging.
Personalized ads at scale based on LinkedIn profile data, such as company name or job title.
